FeedKFCBack: Every business has a niche. Be it a restaurant, agency, consultancy, etc. all of them need specialization to succeed in. KFC is an American fast-food chain that specializes in fried chicken. After McDonald’s, this is the second best in the fast food industry.
It started as a road-side restaurant and with the help of the franchising concept, the business grew to be the second best in the industry. Apart from fried chicken, they also serve other fast food such as chicken burgers, etc.
- One rule, that every small or big business knows is that ‘customer is always right’. They are the ones because of which a company expands or makes the profit and if the customer is not satisfied with something related to the company then it is time to improve it.
- KFC also follows this method where they ensure that they provide quality food, services as well as hospitality. When you walk into a KFC restaurant, they don’t just greet you, they welcome you. this kind of customer service is pleasing to everyone and they feel special. To make your customer feel special is one of the best marketing strategies because you would want a customer to not just be a one-time customer but to visit regularly.
- Online surveys are an important part of their marketing strategy. You just need to visit the website ‘feedkfcback’, enter the survey invitation code that is mentioned on the bill and you are good to go.
- They run offers as well regarding customer feedback where they offer gift cards, coupons as well as money to lucky winners. It feels amazing when your feedback is valued and the value that they provide in the form of a prize, is really good.
- There are various terms and conditions in regards to such surveys because people duplicate their records and tend to feed unimportant feedback that does not help the company.
- The company, in turn, hire professionals, who analyze the feedback and suggestions and then take necessary steps to work on it.
- Due to the fact that KFC is a large chain, they cannot look after all the problems individually which is why they have strategists who compile the data in the form of blocks and then plan methods to improve the work conditions.
- Like feedbkfcback, there are other website surveys for many other retailers. This is, in fact, a business that is hosted by a third-party vendor. They are the ones who take care of creating reports and dashboards that are related to such surveys. The questionnaire is specific to the requirements of the company.
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A restaurant such as KFC cannot afford to make mistakes because one mistake can result in a huge loss for their company. This is one of the major reasons why adhering to surveys is really important and that is why they provide rewards to the people who take such surveys as well.